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Luke Ritchie is a graphic designer based in South Africa, focusing primarily on custom lettering, Illustrative typography, Branding & logotype design.
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Decarteret family crest

I designed this heraldic crest for a family who own a winefarm here in Stellenbosch. They needed something that they could use for wine labels as well as for a family brand.
They wanted to incorporate aspects of their family heritage – for instance their grandfather was a WW2 fighter pilot so they wanted to have some aeroplane blades in the design.Everything needed to have some kind of significance to the family. They also wanted to include some animals that are found in the area and on the farm. I tried to keep things fairly modern and minimalistic while retaining a classic feel.
Looking forward to creating some wine labels and other bits of collateral soon.

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