Jack Daniel’s

Agency : Bittersuite
Jack Daniel’s – Typographic Gift Pack
Working with Bittersuite agency in Cape Town, I was tasked to create custom lettering for a unique, limited edition packaging project for Jack Daniel’s.
We were briefed to design an innovative all year round gift pack with maximum shelf stand out. We decided to tell the extensive brand story through a detailed monochromatic hand-crafted typographic style.

We highlighted the unique bottle shape with a corner die cut, so on shelf it reveals the full bottle. The outer sleeve pulls off to reveal a more subtle black on black version of the outer design. On the back there is a to and from area making this an ideal gift pack.