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Luke Ritchie is a graphic designer based in South Africa, focusing primarily on custom lettering, Illustrative typography, Branding & logotype design.
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Mystery Science

Former Facebook Product Manager approached me to design a logotype for an exciting new venture called Mystery Science.

The aim here was to encapsulate the fun and exploitative aspect of learning science into an identity that also felt professional, and semi-corporate in nature. Something that would suite an adult audience as well as elementary teachers and students alike.

A completely custom logotype was created for this, paying homage to the playful identities and type styles of the 1950’s & 60’s.

The M from Mystery needed to be unique as it would serve as the icon for applications, and other simpler applications.

http://mysteryscience.com/ & https://www.facebook.com/MysterySci

Here’s a couple excerpts from their website explaining more about the service :

” Former Facebook Product Manager and Former LePort Schools Science Director Team Up to Create Open-and-Go Lessons That Inspire Kids to Love Science with Funding from LearnCapital, NewSchool Ventures, 500 Startups, and More “

” Mystery Science provides open-and-go lessons that inspire kids to love science. The online resource makes it easy for elementary school teachers to deliver an incredible science lesson without a science background. Rather than a textbook approach to science vocabulary, hands-on activities engage students with the mysteries of science and expose them to the joy of scientific inquiry at an early age. Lessons are aligned with Common Core and Next Generation Science Standards and designed to supplement existing curriculum.”

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