some_text
Luke Ritchie is a graphic designer based in South Africa, focusing primarily on custom lettering, Illustrative typography, Branding & logotype design.
Instagram feed
Dribbble
Elsewhere

VIP

I was tasked by a local agency here in Cape Town to come up with a series of type centric posters promoting a new fashion card that VIPFashion is currently advertising. I had a limited colour palette of only gold, white and black, so the project required some thought as to how to combine the 3 colours, while still creating a unique feeling and atmosphere for each poster. The typography had to portray a premium feeling, conveying the bling, style and attitude of a fashionista’s lifestyle.

The target market is primarily middle aged women, who shop often and on credit.

I started with pencil sketches, and then moved quickly to digital, where i spent the next 2 months creating each piece, with each piece having multiple revisions etc.

Tools used : Pencil, paper, Illustrator, Photoshop.

All typography is 100% custom. No fonts were used in the making of these pieces.

Here are the final posters to be printed A4 into a magazine spread. ( actual printed pictures still to come)

Enjoy!

 

 


 

 

1. ” The Only Thing Higher Than Your Heels Should Be Your Standards

 

standards_web_Luke-Ritchie_1
standards_web_Luke-Ritchie_22

 

standards_web_Luke-Ritchie_33

 

 

2. ” Forget Turning Heads Drop Jaws Instead ”

 

dropjaws_web_Luke-Ritchie
dropjaws_web_Luke-Ritchie_2

 

dropjaws_web_Luke-Ritchie_1

 

dropjaws_web_Luke-Ritchie_3

 

 

 

3. ” Straight From The Catwalk To Your Closet ”

 

 

catwalk_cmyk_web_Luke Ritchie
catwalk_cmyk_web1_Luke Ritchie

 

catwalk_cmyk_web2_Luke Ritchie

 

 

 

 

4. ” Make Fashion Your Victim ”

 

 

fashion victim_cmyk_web_Luke Ritchie
fashion-victim_cmyk_web1_Luke Ritchie

 

fashion-victim_cmyk_web2_Luke Ritchie

 

 

 

5. ” Shop Til’ You Name Drop ”

 

 

name-drop_rgb-web
name-drop_rgb-web_2

 

 

name-drop_rgb-web_1

 

 

 

 


 

 

 Thank You!

 

 

Share this on:
Share on Google+0Pin on Pinterest6Tweet about this on Twitter0Share on Facebook0
  • 7
  • catwalk_cmyk_web1_Luke Ritchie
  • catwalk_cmyk_web2_Luke Ritchie
  • fashion victim_cmyk_web_Luke Ritchie
  • fashion-victim_cmyk_web1_Luke Ritchie
  • fashion-victim_cmyk_web2_Luke Ritchie
  • name-drop_rgb-web
  • name-drop_rgb-web_2
  • name-drop_rgb-web_1
  • dropjaws_web_Luke-Ritchie_1
  • dropjaws_web_Luke-Ritchie_3
  • catwalk_cmyk_web_Luke Ritchie
  • standards_web_Luke-Ritchie_1
  • standards_web_Luke-Ritchie_22
  • standards_web_Luke-Ritchie_33
  • dropjaws_web_Luke-Ritchie
  • dropjaws_web_Luke-Ritchie_2
DSTV
touch_feel
un
Beeberry
bebbery final
Patachon Cafe & bar
pata_thumb
Wisdom
wisdom_Luke Ritchie
Fraser’s Folly
frasers_thumb
Seaside Dental
seaside
Issey Miyake
drib
Tiger
tiger
Shine
Shine_website_dribbble_final_2
McDonald’s McFlurry
web
Elegy
Elegy_fontsdotcom_Luke Ritchie
Christine Meintjes
chris
Redbook Mag
redbook_2
Selima Optique
selima
TinyTummies
tiny
SafariDesk
safari
Golf.se
golf thumb
DSTV_2
IF YOU LOOK_crop2
Overgram
Overgram_Over_redesign_Luke Ritchie
Untitled
schweeppes
Buildsmiths
build
Decarteret family crest
crest
RunnersRest
run
Take Control
yougotta_small_Luke
LuckyFella
lucky
Victory is Forever
victhumb_Luke Ritchie
DSTV_3
IF YOU Listen_crop
Never Look Back
never_Luke Ritchie
DesignTimes
designtimes
MuckHacker
muck_1
Lloyd’s
lloyds_web
Brevity
dribbble-shotred
Essence Of Women
Essence_Luke Ritchie
Love Art
loveart3
CatchMyParty
catch
Fresco
Fresco_drib
Mystery Science
mystery_cover
Garden
garden_small
MoAfrika Lodge
MOAFRIKA lodge logo_2
AquariumHD
awuarium
Robb Report
Robb_Dribbble1_small
Wadddup Bitches
Bitches_thumb1
Live
live
Nike Free 5.0
Nike1
Connecto
Connecto_Luke-Ritchie_small