VIP Fashion

I was tasked by a local agency here in Cape Town to come up with a series of type centric posters promoting a new fashion card that VIPFashion is currently advertising. I had a limited colour palette of only gold, white and black, so the project required some thought as to how to combine the 3 colours, while still creating a unique feeling and atmosphere for each poster. The typography had to portray a premium feeling, conveying the bling, style and attitude of a fashionista’s lifestyle.

The target market is primarily middle aged women, who shop often and on credit.

I started with pencil sketches, and then moved quickly to digital, where i spent the next 2 months creating each piece, with each piece having multiple revisions etc.

Tools used : Pencil, paper, Illustrator, Photoshop.

All typography is 100% custom. No fonts were used in the making of these pieces.

Here are the final posters to be printed A4 into a magazine spread. ( actual printed pictures still to come)

Enjoy!

 

 


 

 

1. ” The Only Thing Higher Than Your Heels Should Be Your Standards

 

standards_web_Luke-Ritchie_1
standards_web_Luke-Ritchie_22

 

standards_web_Luke-Ritchie_33

 

 

2. ” Forget Turning Heads Drop Jaws Instead ”

 

dropjaws_web_Luke-Ritchie
dropjaws_web_Luke-Ritchie_2

 

dropjaws_web_Luke-Ritchie_1

 

dropjaws_web_Luke-Ritchie_3

 

 

 

3. ” Straight From The Catwalk To Your Closet ”

 

 

catwalk_cmyk_web_Luke Ritchie
catwalk_cmyk_web1_Luke Ritchie

 

catwalk_cmyk_web2_Luke Ritchie

 

 

 

 

4. ” Make Fashion Your Victim ”

 

 

fashion victim_cmyk_web_Luke Ritchie
fashion-victim_cmyk_web1_Luke Ritchie

 

fashion-victim_cmyk_web2_Luke Ritchie

 

 

 

5. ” Shop Til’ You Name Drop ”

 

 

name-drop_rgb-web
name-drop_rgb-web_2

 

 

name-drop_rgb-web_1

 

 

 

 


 

 

 Thank You!

 

 

  • 7
  • catwalk_cmyk_web1_Luke Ritchie
  • catwalk_cmyk_web2_Luke Ritchie
  • fashion victim_cmyk_web_Luke Ritchie
  • fashion-victim_cmyk_web1_Luke Ritchie
  • fashion-victim_cmyk_web2_Luke Ritchie
  • name-drop_rgb-web
  • name-drop_rgb-web_2
  • name-drop_rgb-web_1
  • dropjaws_web_Luke-Ritchie_1
  • dropjaws_web_Luke-Ritchie_3
  • catwalk_cmyk_web_Luke Ritchie
  • standards_web_Luke-Ritchie_1
  • standards_web_Luke-Ritchie_22
  • standards_web_Luke-Ritchie_33
  • dropjaws_web_Luke-Ritchie
  • dropjaws_web_Luke-Ritchie_2
  • 1