I was commisioned to create a campaign device / icon for Vodacom’s summer campaign here in South Africa.
Vodacom is a large cellphone network company in South Africa.
Agency: BrandUnion, Johannesburg Client: Vodacom
I started with a sketch, creating a type loockup. The client wanted the lettering to be fun and playful, somewhat resembling ‘soft serve’
I ended up with lots and lots of colour and shape variations. All the way from simple flat design to more detailed 3d letters.