Vodacom Summer

I was commisioned to create a campaign device / icon for Vodacom’s summer campaign here in South Africa.

Vodacom is a large cellphone network company in South Africa.

 

Agency: BrandUnion, Johannesburg Client: Vodacom

 

I started with a sketch, creating a type loockup. The client wanted the lettering to be fun and playful, somewhat resembling ‘soft serve’
I ended up with lots and lots of colour and shape variations. All the way from simple flat design to more detailed 3d letters.

 

After many revisions and variations “Live Unforgettable” was scrapped and the wording
was changed to “Summer days are happy days”
We then went through various rounds of colour variations, and also creating a linear as well a vertical device.