Client: KFC
Agency: Hogarth/Ogilvy South Africa
KFC Kentucky Bucket
Hogarth approached me to create some flavourful lettering for an upcoming summer promotion for KFC South Africa. The goal of the campaign was to give a distinctly African flavor to the words and images. The lettering and illustrations were printed on wax paper and used as part of the campaign look and feel which was then used across all print and digital media across South Africa. The illustration pieces are composed of different KFC terminology and iconography which relate to the brand intrinsics.